A new creation.
Hope Church
Client
Hope Church
Type
Full rebrand
Services
Branding
Website
Creative services
A New Era of Hope.
Hope Church is a growing church community in Utrecht, centered on inviting people into a relationship with Jesus and growing together in faith.
As the church developed, there was a need for an identity that could better reflect both its heart and its direction. This is where Holy Ground came in, to discover and unearth Hope’s true potential with its brand.
Building on a Strong Foundation.
The Goal
The church had a clear vision and strong sense of purpose, but hadn’t yet captured this for brand-use. Together, Hope Church and Holy Ground set out to build a solid brand strategy, encompassing its values, mission, vision, and a tagline.
This created a perfect base for us to build the visual and verbal language of Hope’s identity.
The Process
Designing with Purpose.
The first move in designing Hope’s brand was the logo. The solution was a simple addition to the ‘H’ in the name Hope to signal the shape of a cross.
As Christians, our hope begins at the cross, so having this small tweak to the logo signified this message in an impactful way.
Along with some timeless and stylish font pairing, as well as a library of graphics that convey an abstract feeling of ‘hope’ itself; we had the makings of a perfect new identity for the church.
The Result
An identity for tomorrow.
The result of the collaboration between Hope Church and Holy Ground is a brand identity that reflects who Hope is today, and more importantly, who it is becoming.
This new identity creates space for growth, allowing the brand to develop alongside the church while remaining rooted in its core expression.
Let’s build something meaningful.
If you’re working on something that matters, we’d love to hear about it.